Traveling has always been an integral part of the human experience, whether for business, leisure, or exploration. However, different generations approach travel in unique ways, influenced by technology, lifestyle priorities, and changing global circumstances. Understanding who is traveling the most in 2025, and why, can provide insights into the future of the travel industry.
As we move further into 2025, travel trends are becoming increasingly shaped by the values, habits, and preferences of different generations. Younger generations, such as Gen Z and Millennials, are leading the charge with a growing appetite for travel that is not only about leisure but also about work-life balance, social experiences, and a deeper connection to the destinations they visit. They are drawn to more unique, authentic, and sustainable travel options, seeking out lesser-known destinations and eco-friendly accommodations. Meanwhile, older generations, particularly Baby Boomers, are prioritizing comfort, luxury, and multi-generational travel, often looking for opportunities to spend quality time with family. Understanding the motivations of each generation is essential for shaping the future of travel and tailoring offerings to meet their diverse needs.
Studies on the US tourism sector indicate that Millennials travel more frequently than other age groups. According to Expedia, Millennials in the US take an average of 35 days of travel annually, while Generation X averages 26 days, Baby Boomers travel for 27 days, and Generation Z spends 29 days traveling each year.
Gen Z: The Social Travelers
Gen Z, generally defined as those born between 1997 and 2012, is one of the most travel-savvy generations today. Having grown up in a digital-first world, this generation is constantly on the lookout for unique, shareable experiences. According to recent research, Gen Z travelers are more likely to seek off-the-beaten-path destinations, driven in part by social media platforms like TikTok and Instagram, where travel inspiration flows freely.
For Gen Z, travel is often intertwined with social connections and authenticity. They prefer exploring lesser-known destinations, choosing locations that offer experiences over traditional sightseeing. Interestingly, this generation also has a strong focus on sustainable travel, often opting for eco-friendly accommodations and activities.
Millennials: The Adventure Seekers
Millennials, or those born between 1981 and 1996, are arguably the most travel-obsessed generation. They value experiences over material goods, and for many, travel is a key component of their lifestyle. Millennials are known for their frequent trips, whether for business, adventure, or relaxation. According to a recent study, 77% of Millennials plan to travel at least once a year, and many take multiple trips throughout the year.
Adventure is at the core of Millennial travel, with a preference for immersive cultural experiences, outdoor exploration, and wellness tourism. Millennials are not just looking for a relaxing vacation; they want to engage in local customs, learn about new cultures, and sometimes even volunteer during their travels. Wellness-focused trips, like yoga retreats and spa getaways, are especially popular.
Trendsetters in Remote Work
Millennials have become pioneers of the remote work movement. With many in their 30s and 40s, this generation blends business with leisure through “workcations,” where they travel while staying on top of their professional responsibilities. Whether working from a remote cabin or a beach resort, Millennials are reimagining what it means to travel for work.
This shift has pushed airports to offer more accommodating spaces, such as airport suites and pods, where Millennials can nap in the airport or work in peace. These private areas provide essential quiet and privacy for phone calls, meetings, or catching up on emails, making them a must-have for the modern Millennial traveler.
Recent stats show that US Millennials are the most frequent travelers, taking an average of 35 days per year. This compares to 26 days for Generation X, 27 days for Baby Boomers, and 29 days for Generation Z.
Gen X: The Balanced Travelers
Gen X, born between 1965 and 1980, is often seen as the bridge between the analog and digital worlds. As such, their travel preferences tend to reflect a balance between the convenience of modern technology and the nostalgia of more traditional travel experiences. While Gen Xers might not be as immersed in social media as Gen Z or Millennials, they value high-quality experiences and prefer to travel in comfort.
For Gen X, travel is often family-oriented, whether it’s planning a summer vacation or taking a road trip with loved ones. However, Gen X also enjoys the occasional getaway focused on relaxation or cultural enrichment. This generation tends to be more financially stable, with higher disposable income, which means they often opt for premium travel experiences. Gen Xers are also keen on exploring new destinations, with many opting for international travel to locations like Europe and Asia.
Boomers: The Experienced Explorers
Baby Boomers, born between 1946 and 1964, have long been at the heart of the travel industry, and they continue to be significant contributors to the global tourism market. Now in their 60s and 70s, many Baby Boomers have the time, financial stability, and desire to travel, often focusing on leisure, comfort, and cultural experiences. As they transition into retirement or near the end of their careers, Boomers have embraced the opportunity to explore the world at a slower, more deliberate pace, seeking out destinations that cater to their needs for relaxation, luxury, and enrichment.
This generation values experiences that foster connection, both with family and the world around them. Multi-generational vacations have become increasingly popular, with Boomers often traveling with children and grandchildren. These trips allow for shared memories and quality time with loved ones, a growing priority as Boomers enter this stage of life. Additionally, wellness tourism has risen in prominence among Baby Boomers, as they look for destinations that combine relaxation with opportunities for physical activity and self-care. From spa retreats to nature escapes, Boomers are increasingly focused on rejuvenating both their body and mind while traveling. Boomers’ travel habits also reflect a desire for convenience and comfort, particularly when it comes to long-haul journeys or international travel. They are likely to prioritize relaxation, often choosing all-inclusive resorts or cruises that offer ease and luxury. This generation values the ability to unwind and recharge, choosing vacations that provide a slower, more comfortable pace and allow them to enjoy their surroundings without feeling rushed. As they explore new destinations or revisit old favorites, Baby Boomers are redefining the way travel looks in their later years, less about adventure and more about enjoying life’s pleasures with peace of mind.
The Future of Travel
As we look ahead to 2025, it’s clear that travel habits continue to evolve, with each generation bringing its unique approach to exploration. Whether it’s Gen Z’s social media-driven adventures, Millennials’ quest for unique experiences, Gen X’s focus on balance and family, or Boomers’ preference for comfort and relaxation, each generation plays a key role in shaping the future of travel.
One thing is certain: as travelers demand more comfort, privacy, and convenience, airport suites and private spaces will continue to play an essential role in providing a superior travel experience. With the ability to relax, work, or even sleep in a quiet, comfortable environment, these spaces are becoming increasingly essential for today’s travelers across all generations.
Understanding who is traveling the most in 2025 reveals a dynamic shift toward comfort, convenience, and personalized experiences. Whether you’re Gen Z seeking adventure or a Boomer enjoying a luxurious getaway, the growing popularity of airport suites reflects a larger trend toward enhancing the travel experience for all generations.
